SundanceTV-logoThe Opportunity:

SundanceTV was gearing up for the season two premiere of its first original scripted series, the critically-acclaimed “Rectify.” The channel wanted media partners that could produce quality content in support of the show, about a man freed from eighteen years on death row due to a DNA technicality.

The Solution:

Narratively created and distributed a five-part series, “Second Acts,” that told the powerful stories of real people overcoming major life obstacles, much like Daniel Holden, the main character on “Rectify,” was struggling to get his own life back on track post-prison.

Screen Shot 2016-03-24 at 4.38.34 PMOur series benefited from earned media by leading outlets including People, Digg, The New York Times and National Geographic, and each story in the series featured creative promoting the “Rectify” premiere.

In addition to the thematically-tailored custom editorial content, Narratively also produced two “sponsored narratives” that connected directly to “Rectify.” Click on the images below to read.

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